About Raul Estrada
The Face Behind The Buns

A smiling man with a beard and mustache wearing a patterned shirt and a beige cap, standing on a rooftop during sunset with city buildings in the background.

Hi, I’m Raul — the baker behind Ganache My Buns.

Ganache My Buns began back in 2020 as a little Instagram account right at the start of the pandemic. Like so many others, I needed something I could control and navigate during a time of so much uncertainty. Something that made the world feel a little more manageable.

For me, that was baking.

As time went on, life continued, and Ganache My Buns took a backseat for several years.

I moved from the Bay Area to New York City by myself in 2022, started a new job in neuroscience research, fell in love with writing, and, of course, got swept up in the chaos of building a new life in a new city. Through all that change, baking never stopped being important to me, but for a while, it faded into the background.

Then came 2026.

The job I had moved to New York for was no longer stable.

In February, we were told our company might shut down. But fear not! Just hold on a few more weeks and we'd have an answer.

Then a week passed. Then two. Then March came.

Every week brought another round of uncertainty about whether the company would survive, whether I would still have a job, and, most importantly to me, whether I would get to keep living in New York.

I had worked so hard to get to where I was, and slowly, I watched that feeling of stability I had relied on for years disappear.

Eventually, I had enough.

I was tired of waiting for something to happen. Tired of waiting for someone else to decide what came next. If I was going to live with uncertainty anyway, then fuck it — I was going to do it my way. I was going to take the risk I'd been thinking about for years.

I’m going to become a baker.

I'd thought about doing something serious with baking and content creation for a long time. Ten years, to be exact. But I could always find a reason not to.

"I'm comfortable right now."

"You studied biochemistry. Why on earth would you switch?"

"Your father came to this country so you could have a better life."

For my family and me, that "better life" had always meant studying. It meant getting a good-paying job. It meant stability.

The very thing I was watching disappear.

So I finally asked myself:

What does this "better life" actually mean? What does it look like?

It took me a long time to realize that maybe a better life isn't about money or titles or bonuses. Maybe it's about creating a life that, if given the chance, you'd choose to live over and over and over again.

A life where, if I had to choose, I'd pick this one every single time.

So I started creating my version of that "better life."

Ganache My Buns officially relaunched on March 23, 2026.

Nine days later, Ganache had a logo, a menu, a pricing strategy, and a conversation about doing a pop-up at a neighborhood bar in Hamilton Heights. Within two months, I had secured a spot as a vendor at Harlem Summer Nights.

And I had finally started creating something I'd wanted for years: a home bakery inspired by my Mexican-American upbringing.

Each baked good is inspired by family gatherings, childhood treats, and those flavors that, with one bite, can instantly bring back a core memory.

So whether you're baking one of my recipes, picking up a cookie at a pop-up, or sharing one of my desserts with someone you love, I hope you know there's a little bit of my personal history baked into it.

Think of it as a love letter from our tougher past selves, made for our present selves to enjoy.

— Raul
Founder & Baker, Ganache My Buns

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