About Raul Estrada
The Face Behind The Buns
Hi, I’m Raul — the baker behind Ganache My Buns.
Ganache My Buns began back in 2020 as a little Instagram account right at the start of the pandemic. Like so many others, I needed something I could control and navigate during a time of so much uncertainty. Something that made the world feel a little more manageable.
For me, that was baking.
As time went on, life continued, and Ganache My Buns took a backseat for several years.
I moved from the Bay Area to New York City by myself in 2022, started a new job in neuroscience research, fell in love with writing, and, of course, got swept up in the chaos of building a new life in a new city. Through all that change, baking never stopped being important to me, but for a while, it faded into the background.
Then came 2026.
The job I had moved to New York for was no longer stable.
In February, we were told our company might shut down. But fear not! Just hold on a few more weeks and we'd have an answer.
Then a week passed. Then two. Then March came.
Every week brought another round of uncertainty about whether the company would survive, whether I would still have a job, and, most importantly to me, whether I would get to keep living in New York.
I had worked so hard to get to where I was, and slowly, I watched that feeling of stability I had relied on for years disappear.
Eventually, I had enough.
I was tired of waiting for something to happen. Tired of waiting for someone else to decide what came next. If I was going to live with uncertainty anyway, then fuck it — I was going to do it my way. I was going to take the risk I'd been thinking about for years.
I’m going to become a baker.
I'd thought about doing something serious with baking and content creation for a long time. Ten years, to be exact. But I could always find a reason not to.
"I'm comfortable right now."
"You studied biochemistry. Why on earth would you switch?"
"Your father came to this country so you could have a better life."
For my family and me, that "better life" had always meant studying. It meant getting a good-paying job. It meant stability.
The very thing I was watching disappear.
So I finally asked myself:
What does this "better life" actually mean? What does it look like?
It took me a long time to realize that maybe a better life isn't about money or titles or bonuses. Maybe it's about creating a life that, if given the chance, you'd choose to live over and over and over again.
A life where, if I had to choose, I'd pick this one every single time.
So I started creating my version of that "better life."
Ganache My Buns officially relaunched on March 23, 2026.
Nine days later, Ganache had a logo, a menu, a pricing strategy, and a conversation about doing a pop-up at a neighborhood bar in Hamilton Heights. Within two months, I had secured a spot as a vendor at Harlem Summer Nights.
And I had finally started creating something I'd wanted for years: a home bakery inspired by my Mexican-American upbringing.
Each baked good is inspired by family gatherings, childhood treats, and those flavors that, with one bite, can instantly bring back a core memory.
So whether you're baking one of my recipes, picking up a cookie at a pop-up, or sharing one of my desserts with someone you love, I hope you know there's a little bit of my personal history baked into it.
Think of it as a love letter from our tougher past selves, made for our present selves to enjoy.
— Raul
Founder & Baker, Ganache My Buns
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